M&C Saatchi for Peroni, Somerset House
M&C Saatchi asked us to curate a series of live music events at Somerset House Terrace, aimed at driving awareness and advocacy towards Asahi’s new Aperitivo offering, Peroni Ambra.
We blended the classical surroundings with the cool, upbeat feel of Peroni’s music brief. The result, a DJ and mini-orchestra, made up of musicians who’d played with the likes of Adele, Kanye West and Mariah Carey.
We achieved wide press coverage (incl. Evening Standard in print) and the act was so lauded that a tour of Soho House Group sites with Peroni followed.
“There aren’t enough superlatives to describe working with Euphonica and their DJ Orchestra this summer. The bespoke repertoire they arranged for Peroni was pitch perfect. They looked stunning and played like a dream; a joy to work with in every respect.”
– Olivia Gregory, Senior Account Director, M&C Saatchi