New Years Eve & Holi Festival
Dishoom have won many awards, not just for their Indian food (which is off the chain). In 2017 the Sunday Times ranked them 36th Top 100 Best Companies to Work For. Which makes us especially happy to provide all their New Years Eve DJs, and DJs // live acts at their Holi Festival. From the owners through to the events team; warmth and authenticity permeate everything they do.
The Holi festival comes around the full moon each March. Traditionally a chance for Indians to shed their tightly-held inhibitions, the usual social strictures are delightfully subverted. It could only be Holi when an employee dumps a bucket of coloured powder over his most senior colleague without fear of recrimination. ‘Gulal’, as the powder is known has to be seen to be believed.
We worked with Dishoom to curate a programme at Holi 2016 & 2017, which would both reflect Dishoom’s heritage and its current standing amongst the UK’s coolest brands. There are songs and dances specific to Holi, which we found ways to mix with more commercially known ‘bangers’ (to use the technical term). The result was a barnstorming set from Drum & Beats: Holi Edition, which comprises a bespoke DJ set, accompanied by a world class drummer. A third instrumentalist was added to tailor the music to another level. In Dishoom’s case, we brought in a multi award winning tabla player.
The festival takes place in two sessions; the afternoon for the whole family, and then an evening throwdown for the more daring adults. When the ‘gulal’ is finally released (we build the anticipation as long as possible!), there really is nothing like it. Check out the video for a taster. Better yet, put Dishoom Holiday Festival 2018 in your diary. We’ll see you there.
“For the third New Year’s Eve & Holi Festival running, we have called on Euphonica to programme our DJs, live musicians and provide PA equipment to all Dishoom venues for NYE. This year has even better than last, with an amazing array of talent, who played to our brief perfectly. The feedback was fantastic, and we would recommend Euphonica in an instant. They make everything so easy!”
– Eileen Crerar, Head of Talent